The Seven-Sided Die

A comment on POD and shipping

Posted Tuesday October 27, 2009 at 08:12 AM

I wrote this as a comment on Brad Murray's blog post about his decision to print and sell Diaspora through the Print On Demand (POD) service Lulu. Being a smart[1. By "smart", read "lazy", and by "lazy", read "good". Or, at least, that's the theory that my programming background gives me license to lazily rest my laurels upon.] blogger, I'm going to recycle and slightly expand that word count here for your delectation.

I recently bought two copies of Diaspora—one for myself and one as a very early[2. Six months or so.] birthday present for Fimmtiu. He enthused about it and its Traveller heritage enough that I paid some attention, and then let my attention be thoroughly gripped[3. To be pronounced "grip-ed", as Lister so eloquently did.] by a roleplaying game for a genre in which I thought I had only passing interest. I love me some science fiction—especially hard sci-fi—for my leisure reading, but I've never been able to get into it for roleplaying for some reason.

Anyway, this is a post about Lulu, nascent technology, and shipping rates, not how awesomesauce Diaspora is or how much you should go buy a copy or read about how it does sci-fi differently[4. Actually, how Diaspora does sci-fi differently is probably entirely why it grip-ed my imagination in a way that previous sci-fi roleplaying games failed to do despite my best efforts. I'm looking at you, you tattered and now long-gone copies of Other Suns and Time Master that someone found in a garage sale and gave me when I was a kid.] or how it's very well supported by the creators in the game's Geekdo forums and Brad's blog.[8. This run of links and nested grammatical structures makes my inner linguist cringe and whimper. Really, there is something terribly wrong about how hyperlinks do not and often cannot be cleaved along the same boundaries as grammatical phrases do. I refuse to adapt my idiosyncratic style to satisfy an even more obscure and even more idiosyncratic desire for HTML syntax and English syntax to harmonise structurally, but it bothers me nonetheless and I'm only being slightly silly in saying so.]

So, enough introduction.[5. It was late when I rewrote this for posting. Yep, feeling a bit punchy. Also, I have an unnatural love for footnotes and for this plugin that makes it so easy to insert them.]

I was pretty staggered by the shipping rates at Lulu, and it was definitely a matter of the cover price to shipping cost ratio. A lower cover price on the same physical object (and hence, the same shipping cost), definitely leads to greater sticker shock at the fixed shipping cost.

The saving grace though is that combined shipping turned out to be very reasonable. A single book order was a full third shipping ($18[6. That's shipping for me. Your mileage may, quite literally, differ.] on top of a $35 book), but ordering two books only added a couple of dollars to the shipping cost and made for a more palatable ratio. Eighteen dollars of shipping is not so appealing, but $18 and $2 for every book after the first is actually not too bad.[6. Yay footnotes. Some of you did the math, but because seeing them is more visceral than imagining them: That works out to one book for $18 shipping, two for $10 each, three for $7 and change, four for $6, and then it approaches the asymptote and the jumps are less impressive. Take home lesson: buy a play set! (Again, these are dollar values for shipping to me.)]

That’s not a criticism of choosing Lulu at all. What it is, is that it’s interesting to consider how new technologies (and various implementations thereof) impact buyer psychology. From my experience ordering Diaspora, one of the things that I think Lulu could do to improve is provide a shipping cost calculator at the first stage of the checkout—where you can still easily twiddle the quantity ordered to see what you’re buying and for how much—rather than leaving it as a potentially purchase-souring surprise at the very end after payment info has been painstakingly entered. Their current implementation of the checkout process cuts across the grain of how buyers evaluate and commit to a purchase price. We like to know the price of something when it's being sold to us.

The upshot for Diaspora might be that some people will decide to forgo buying it, while others like myself will resolve to buy it only in pairs or greater. Without knowing how many people virtually walk away when they see the final price for one book, it's not possible to know whether that's a net positive or a net negative in sales dollars. It does make me wonder if Lulu keeps stats on how many people get to stage 4 of the checkout and then don’t complete the order, and what they think about that.

All that said, I’m glad Lulu exists despite its warts. Print on demand is—as Brad's post broke down so clearly—making it possible for amateur RPG publishers to publish at all, much like blogging software allows amateur commentators and reporters to write at all. Knowing history and tech, too, I can be confident that this kind of implementation issue will get smoothed out, either by Lulu or whoever usurps their niche.[1. Fin. Also (since I stayed up long enough for the date to roll over), today is my son's second birthday, but also the anniversary of his rather traumatic and entirely too early entry into the world. It's a mixed day for us. He's a wonder though, so we're celebrating in good spirits despite the mixed meaning of the day. (Before you ask: He's fine now. Bad memories only, miraculously.)]

Comments (8)

Isenhertz

Tuesday October 27, 2009 at 09:48 AM

Interestingly, I merely paid a scant $9 for shipping. Admittedly I went with the cheapest, slowest approach -- keeps the suspense up. ("Will it be in the mail today? No? Maybe tomorrow...")

As I already own Starblazer Adventures, I'm very much looking forward to how the differences between space opera and hard scifi work within the FATE system.

d7

Tuesday October 27, 2009 at 06:29 PM

Win!

Maybe Lulu has a print shop local to you and that accounts for the difference. I would not be surprised if, when they set up their operation, they offhandedly decided that their US print shops would serve the Canadian market just fine.

Friday Links for October 30, 2009 | Moebius Adventures

Friday October 30, 2009 at 11:48 PM

[...] The Seven-Sided Die has an interesting article about the cost-effectiveness of POD and shipping, which I found very interesting because I’ve used Lulu for publishing Moebius Adventures Core Rules. It is definitely not cost effective for one copy, but gets more cost effective the more copies you buy.A Comment on POD and Shipping [...]

ScottM

Wednesday November 11, 2009 at 11:48 PM

What is that cool footnote app?

d7

Thursday November 12, 2009 at 01:24 AM

It's FD Footnotes, which was written for WP v2 but is simple enough that it hasn't yet been broken by even the latest version.

The WP.org Plugins Directory page for FD Footnotes is probably better for trustworthyness and ease of installation.

Isenhertz

Sunday November 22, 2009 at 12:32 PM

It was, in fact, just so. I got my package by Royal Mail, and that alone should tell you were it shipped from. ;)

d7

Monday November 23, 2009 at 01:08 AM

Good! You'll have to tell me what you think.

I'm looking at getting Starblaze Adventures, but I'm actually more interested in the fantasy supplement that's being worked on for SA than SA itself.

Isenhertz

Monday November 23, 2009 at 11:29 AM

Well, if we go by first impressions, Diaspora wins hands down. The layout alone is a sight for sore eyes after SA's obnoxious overuse of black-and-white comic panels ranging from quarter- to full-page size, in a book no smaller than the old D&D books.

SA is also much, much crunchier than Diaspora, insofar an implementation of FATE can be crunchy. Funny how that works, since you'd think a hard scifi game would be brimming with rules for everything. No, it's actually the Space Opera that has rules for everything, from aliens to robots and androids to ship scales. Diaspora goes with the "It's an Aspect, stupid!" version of rule KISS, which is very refreshing.

There are also some differences in implementation of some core FATE building blocks, but I'd need to read the books side by side to really point them out,.